ServiceNow's sports sponsorship events require graphic assets each year, produced by an agency to represent both ServiceNow and its sponsors, but designing each event from scratch was time-consuming and risked inconsistent branding.

I created 15 templates for digital and print assets, including signage and invitations, applying ServiceNow's brand system for a cohesive, on-brand look.

Since brand standards were transitioning, I built both dark-green and mid-indigo versions, giving agencies the flexibility to choose from.