ServiceNow Brand Center + Guidelines
When ServiceNow's 2025 visual refresh rolled out, the Brand Center, the company-wide source of truth for internal assets, needed to catch up fast.
As part of the design team, I updated a core set of Brand Center assets, while also helping design a company-wide scavenger hunt to build engagement with the new look.
Scope
Brand & Identity
Design Systems
Brand Guidelines
Digital Assets
Tools
Figma
InDesign
Illustrator
The office and computer screen backgrounds featured a mid-indigo background and one of our new AI icons to align with messaging.
Three LinkedIn banners were created using the company's three most-used gradients, each paired with the brand line.
Six Zoom background variants were designed, drawing from a mix of the brand line and messaging, brand characters, company photography, and a brand gradient.