Masters Hospitality 2026
ServiceNow revived its exclusive C-suite hospitality program at the Masters, a major golf tournament in Georgia, for the first time since 2019, partnering with Dell and NVIDIA at Kotter Farms.
Without permission to use the Masters' branding, the event needed to evoke that prestige while staying visually distinct and keeping ServiceNow's brand front and center.
Scope
Event Branding
Typesetting
Print Assets
Environmental
Booklet
Tools
Figma
Illustrator
Photoshop
InDesign
Nano Banana
Guests were greeted with blade flags with sponsor names, the name of the event, and golf-related imagery on ServiceNow's primary dark green gradient.
Signage helped the guests navigate to key locations, such as their cottage.
Inside their cottages, guests were greeted with an amenity card and gifts from the sponsors, and were provided a branded Do Not Disturb sign.
To get to and from the Masters, guests looked for vans with a ServiceNow vehicle identifier.
A one-pager was designed to inform guests of all the amenities of the Map & Flag venue on Masters' grounds.
Day Cards were provided to the guests, with a schedule informing them of the date and times of events, with a bio of the special guest.
A booklet was designed to answer any questions the guest may have, with break pages featuring iconic quotes, and locations in the Masters.
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